Tour Operator
Contents
- Table of contents
- Supplies
- Objectives
- Background
- Definitions
- Roles of a tour operator
- Elements of professionalism
- Eight sectors of tourism
- Responsible tourism
- The scenario
- Company profile
- Developing the tour
- Itinerary
- Enhancing the itinerary
- Detailed itinerary
- Accommodation
- Tour costing
- Developing a business plan
- Question One: Where are we now?
- Question Two: Where would we like to be?
- Question Three: What will we do to get there?
- Nine “Ps” of tourism marketing
- Question Four: How will we be sure that we get there?
- Calendar of promotional activities
- Advertising
- Brochure analysis
- Brochure design
- Brochure mark grid
- Design a trade show booth
- Trade show booth location
- Trade show booth mark grid
- Question Five: How do we know when we have arrived?
- Tour administration
- Seat inventory
- Tour check list
- Review
- Glossary
- Suggested professional development
- Suggested reading
- More Tourism Career Samplers from Quantum Learning
- Tour Operator evaluation