Using the AIDA formula, design an English speaking brochure for your tour so that you may expand your sales efforts to the Canadian and American market. Here are some additional suggestions to consider

• type of paper (heavy, light, glossy, recycled)
• graphics, logo,
• photos (attractions, accommodation, note ages of clients, dress)
• use of colour (fluorescent or traditional colours? how many colours?)
• font type and size
• flow of information, layout of page
• written descriptions
• map
• cost grid or rate sheet (different rates for different seasons?)
• advice on cancellation penalties

Which brochure appeals to you the most? Why?