Advise participants to turn to page 2 in their workbooks

Cross-cultural issues in tourism is a different sort of course with different sorts of learning and assignments. It is designed to raise awareness and understanding of culture, communication, and how the relate to tourism issues.

Many course delivered through educational institutions require us to use our

• heads (cognitive domain of learning) and
• hands and bodies (psychomotor domain of learning)

This course requires us to use our

• hearts (affective domain of learning)

This means we will be examining our

• thoughts
• feelings
• perceptions
• values

The challenge is to keep an open mind. There will be many new concepts, ways of looking at the world, cultural issues, and values presented during the course.

I personally challenge you right now to listen to and observe your own opinions and behaviours and then give equal weight to those of others in the class.